If I see one more ad with provocative women trying to sell me ant-persperent I may lose my mind. These Old Spice print ads were created as an exploration in avoiding sexism. My armpits have never sealed the deal for me so I though it more appropriate to stage the experience in which application would be useful.
ART DIRECTION| Nicholas Postema SOFTWARE| Lightroom, Photoshop
KCAD | Kendall College of Art + Design (2011)