If I see one more ad with provocative women trying to sell me ant-persperent I may lose my mind. These Old Spice print ads were created as an exploration in avoiding sexism. My armpits have never sealed the deal for me so I though it more appropriate to stage the experience in which application would be useful.
ART DIRECTION| Nicholas Postema  SOFTWARE| Lightroom, Photoshop
KCAD | Kendall College of Art + Design (2011)
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