Google Ads Management
Google Ads Management for Service Businesses.
We manage Google Ads for service businesses spending $1,500to to $50,000 per month on ad spend. Management is up to $2,500 per month and 10%,8%, or 6% of spend, no long-term contract, and you own the account. Most accounts we take over are losing 50% of spend to unqualified calls before we touch a bid. That is where we start, and it is usually the fastest money we find.
Why Google Ads with me is different
Pricing you can see before you call
Most agencies make you sit through a proposal to learn the number. Ours is on this page.
The account stays yours
You get full admin access from day one, so nothing locks you in but results.
You know who's running it
A named strategist with real account history, not a rotating support queue.
What actually moves a service business account
Here is the honest weighting, from what we see across our accounts.
1. Conversion tracking that matches your booking system
If Google is optimizing toward form fills and phone rings, it is optimizing toward the wrong thing. Half of those calls are wrong numbers, vendors, and people outside your service area.
2. Negative keywords and search term hygiene
Broad match plus Smart Bidding will find you queries you would never bid on deliberately. We review search terms weekly for the first 8 weeks, then monthly.
3. Geographic and schedule targeting matched to your capacity
Advertising into a zip code you will not drive to, or at 2am when nobody answers, is not reach. It is a donation.
4. Ad copy tied to the service, not the brand
A person searching for an emergency service does not want your tagline. They want to know you are available, how fast, and what i
5. Landing pages that match the ad
A click to a homepage is a wasted click. Each core service gets a page that answers the query the searcher typed.
6. Bid strategy and budget allocation
Real, and last on this list on purpose. It matters after the five above are right. Before that, better bidding just buys the wrong traffic more efficiently.
Contact us
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Frequently asked questions
How much should I spend on Google Ads?
For a local service business, the practical floor is roughly $1,500 per month in ad spend. Below that you do not gather enough conversion data for Google′s bidding to learn, and the account stays volatile.
What is a good cost per lead in Home Services?
In our accounts it runs $98 to $130, and the range is driven more by service mix and market competition than by anything an agency does.
The more useful number is cost per booked job, because a cheap lead that never books is not cheap.
How long until it works?
Expect 3 to 4 weeks. The first two weeks are instrumentation. Bidding algorithms need roughly 30 conversions to stabilize. Anyone promising results in week one is either inheriting a working account or guessing.
How long until I see results?
Expect 60 to 90 days for content changes to show up in citation patterns, with ChatGPT tending to reflect fresh pages faster than the others.
Can I just run this myself?
Yes, and at under $2,500 a month in spend you probably should. The platform is not hard to launch. It is hard to stop from quietly wasting 30% of your budget. If your spend does not justify the fee, we will say so.