OHH it's super trendy to be the master of 3 words or less at 70mph. This is how you win the Audi-BMW billboard wars. The two German rivals escalated an advertising war referencing the game of Chess. It was played out on billboards across the street from each other. Deep Blue is the IBM, AI machine that beat the worlds best chess player, Garry Kasparov. German on the board to ensure the intent of the advertisement did not go unnoticed.